Simply put, SEO is the process of making sure your website is designed, structured & enhanced in ways that will cause it to rank well for keywords on the major search engines.
So why do this? The answer is that your website will receive more visits, giving your company more customers, and in the end, increase the profitability of your business. A poorly optimised website, on the other hand, will seem irrelevant, unimportant, or non-existent to a search engine. What the point in having a website if no one can find it?
We have an expert understanding of the principles of SEO. We will always discuss the relative importance of SEO early in the brief phase, and make recommendations based on your needs.
Social Media is playing an increasingly important role in the way that we find and share information online.
It is possible to use information from social media sites such as facebook, twitter and linkedin on third party websites, and have information going the other way so that comments and posts written on a site are posted to social media sites.
The level of interaction depends entirely on our clients, but the important thing is that we all have an expert understanding of what is possible. Updates in the field of social media are made every day, so we ensure that we all keep our finger on the pulse by staying up-to-date with the latest trends.
Pay Per Click or PPC is a form of web advertising that charges an advertiser a small amount of money for every time a user clicks on an advert.
The most well know are Google Adwords and Facebook ads, but there are many other methods and niches for available for placing static or animated adverts and banners targeted directly at your market.
Google Adwords are a fantastic way for any organisation or business to increase site traffic and gain new customers. Being seen at the top of a search results page is the fastest way to drive visitors onto your site.
We know how to make the most of your Adword or Pay Per Click (PPC) budget. We can guide you through the whole process, from planning and set up through to full optimisation, reporting and campaign management.
Would you like to communicate with your customers on a regular basis? Do you need to send out newsletters, special offers and promotions, advertise events and drive additional traffic to your website?
Email newsletters are a cost effective communication tool which can be used to help build brand awareness, increase sales revenue, and, managed well, can really enhance your customer relationships.
We will design your email newsletter in line with your website and other branding to keep a consistent image in the mind of your customers. A flexible template system then allows you to manage both the copy and the images to send out a campaign whenever you need to engage with your customer base.