UK’s Online Spending Jumps 16%

The amount spent by UK shoppers online increased on average by 16% per person in 2012 compared to 2011, according to the latest data from Ofcom.

The communications regulator found internet shopping was more popular in the UK than in the other countries it surveyed, with the average spend increasing £150 compared to the previous 12 months.

Data also showed almost three-quarters of the population (73%) buy goods for delivery via the internet at least once a month, while nearly one in four (24%) do so every week.

In part, this is due to Britons shopping online more frequently. More than half of respondents in the UK said they were doing so more than two years ago.

In the UK, 59% cited “it saves me money” when asked why they were spending more money via the web. A total of 58% said it was “easier”.

Trust in online retailers seems to have fuelled the boom as almost three-quarters of those in the UK (70%) said they felt “secure when paying for products online”, compared with 62% in the US – the second highest – and just 38% in France and 29% in Japan.

Source: Ofcom