Record online sales this Christmas

The British Retail Consortium (BRC.) have released figures showing a 19.2% growth in internet purchases during December 2013 compared to a year earlier.

More of us clicked into Christmas than ever before, with online non-food sales growth putting in its best performance since March 2010 and accounting for nearly 20% of spending.

The surge in the use of tablets and smartphones last year, together with the ever-faster delivery times achieved by an increasing number of retailers, has provided a new spur of growth to online shopping.

BRC director general Helen Dickinson

The online retail boom was very much in evidence in late 2013, with many High Street chains expanding their internet offerings, and some shops reporting record figures for the amount customers purchased online and on their smartphones around Christmas.

So-called Cyber Monday has also become popular in the UK as well as the US and elsewhere, with big discounting online on the first Monday of December.

Some estimated that £300,000 was spent online every minute on this year’s Cyber Monday, as consumers got down to the business of Christmas shopping.

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