As the internet continues to grow, how can companies best invest their time & money online?
By ensuring that they are making effective use of their websites, ensuring that their target audiences are being reached, and updating/ reviewing their online presence on a regular basis.
By moving to hosted platforms within the cloud, and ensuring they have a strong social media and web based profile, again providing the internet speeds are able to put up with the extra demand in which the business will be putting onto the connection.
Ensure they have a modern vibrant website that is compatible on all mobile devices. I also see more businesses investing in mobile apps.
It is important to maximise existing resources such as staff with the correct training, as well as investing in the best expertise to stay ahead of their competitors.